Francesca Andriani
Copywriter at Grey United
Milano, Italy
TitleGarden
Agency
Campaign The pleasure to discover
Advertiser Mimosa Edizioni
Brand Detective
Date of First Broadcast/Publication 2008 / 4
Product Detective Magazine
Business Sector Newspapers, Magazines, Books
Tagline The crime and mystery magazine
Philosophy With this campaign the magazine wants to tell its potential readers that there’s something they have in common with “Detective”: the pleasure to discover in every day life the mistery that common people often don’t notice. The result is a challenge that only real detectives will be able to face.
Problem “Detective” is a specialized magazine that monthly deals with a wide variety of themes connected to crime and mistery: from the most challenging crime news cases and the most popular protagonists of crime history, to the analysis of the best investigation methods and so on.
Media Type Magazine
Market Italy
Executive Creative Director
Art Director
Copywriter
Photographer

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