|Advertiser||Perfetti Van Melle|
|Date of First Broadcast/Publication|
|Story||We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”.|
|Problem||In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you.|
|Production Company||Rattling Stick|
|Post Production||Big Buoy|
|Agency Producer||Chris Watling|
|Director of Photography (DOP)||Stephen Blackman|
|Post Production||Jim Allen|
|Creative Director||Marc Hatfield|
|Team Manager||Nicolas Jayr|
|Team Director||Tom Woodhead|
|Strategic Business Lead||Richard Lawson|
|Advertising Manager||Corrado Bianchi|
|Creative Team||Dan Bailey|
|Creative Team||Brad Woolf|
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