Amstel Radler 2.0 - "Highwayman"

INDIE Amsterdam

INDIE Amsterdam Amsterdam, Netherlands

11648

Title	Highwayman
Agency	INDIE Amsterdam
Campaign	Highwayman
Advertiser	Heineken
Brand	Amstel Radler 2.0
Date of First Broadcast/Publication	2015 / 4
Business Sector	Beers, Ciders, Lagers
Tagline	Unforgettably refreshing
Story	The commercial tells the epic story of the Amstel deliveryman doing the utmost to deliver Amstel Radler 2.0 at a bar at the peak of a mountain. That's how far Amstel can go. But what really makes it unforgettable is the experience of the ones who drink it, the friends who defeated the same mountain by bike. After a long and tough journey, they toast and take a sip of their cold Amstel Radler 2.0: Unforgettably refreshing!
Media Type	Television
Length	40 seconds
Soundtrack	Hoffmaestro - Highwayman
More Information	www.amstel.nl
Creative / Art Direction	INDIE Amsterdam
Strategy	Being There
Media strategy	Starcom
Post Production	Storm
Production Company	25FPS Commercial Productions
Director	Mike van Diem
Director of Photography (DOP)	Rogier Stoffers
Producer	Bas Pinkse
Producer	Wikke Van der Burg
Agency Producer	Ineke Koornstra
Sound	Geert van Galen
Marketer (Management team)	Bram Westenbrink
Marketer (Management team)	Jetske Freeve
Marketer (Management team)	Steven van Leeuwen