Mars Chocolate North America/ Snickers - "One for Two"

BBDO New York

BBDO New York New York, United States

Awards

14441

Brand: Mars Chocolate North America/ Snickers
Country: United States

Advertiser: Mars, Inc.

Title	One for Two
Agency	BBDO New York
Campaign	One Snickers For The Price of Two
Advertiser	Mars, Inc.
Brand	Mars Chocolate North America/ Snickers
Posted	June 2019
Business Sector	Food
Story	Snickers lured in hungry online customers with a (not so) subtle trick. When would be suckers clicked on an E-coupon for “one Snickers bar for the price of two,” they were redirected to a compassionate life coach, who expressed concern for their well-being and offered them a better deal on Snickers to ensure that this situation doesn’t happen again.
Media Type	Web Advertising/Banners
Length	70 seconds
Chief Creative Officer BBDO Worldwide	David Lubars
Chief Creative Officer BBDO New York	Greg Hahn
Executive Creative Director	Gianfranco Arena
Executive Creative Director	Peter Kain
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Director of Integrated Production	David Rolfe
Group Executive Director	Amy Wertheimer
Executive Producer	Anthony Curti
Executive Producer	James Young
Senior Producer	Stuart Miller
QA Manager	Jimmy Mcgee
Senior Production Artist	Ray McGale
Developer	John Cardoso
CEO President BBDO New York	Kirsten Flanik
Global Account Director	Susannah Keller
Account Director	Lisa Piliguian
Account Director	Carrie White
Account Manager	Blake Maraoui
Account Executive	Danee Fields
Senior Project Manager	Amy Orgel
Business Manager	Paul Cisco
Group Planning Director	Annemarie Norris
Account Planner	Christina Stoddard
Communications Planning Director	Brian Brydon
Account Planner	Michael Schonfeld
Account Planner	Dexter Blumenthal
Production Company	JHF PROD
Production Company	World War Seven
Director	David Shafei
Editor	Brendan Hogan
Executive Producer	Gina Pagano
Colorization	Co3 (Chicago)
Colorist	Tim Masick
Mix	Mackcut Ian Mackenzie
Sound Engineer	Sam Shaifer
Flame Artist	Jim Hayhow