| Title | Zen Garden New York |
| Agency | Deutsch NY |
| Campaign | This is How it Should Feel - Westin |
| Advertiser | Westin Hotels & Resorts |
| Brand | Westin |
| Date of First Broadcast/Publication | 2007 / 7 |
| Business Sector | Hotels, Resorts |
| Tagline | This is how it should feel. |
| Story | Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on rush hour. |
| Media Type | Billboard |
| Chief Creative Officer | Heh Assoc |
| Group Creative Director | Scott Schindler |
| Art Director | Helena Thorsell |
| Art Director | Eric Rojas |
| Art Director | John Cheung |
| Copywriter | Mike Leibowitz |
| Director of Broadcast Production | Jim Frame |
| Executive Agency Producer | Eve Kornblum |
| Production Company | Isle 8 Productions |
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