Chris Staves
Director at Spot Welders
Amsterdam, Netherlands
TitleSecret Race Battle
Agency
Campaign Secret Race Battle
Advertiser Mattel, Inc.
Brand Hot Wheels
Date of First Broadcast/Publication 2011 / 3
Business Sector Toys & Games
Story On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle
Philosophy Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings.
Media Type Outdoor/Out of Home
Advertising Manager
Advertising Manager
Client Services Director
Project Manager
Project Manager
Creative Director
Art Director
Design
Design
Strategy
Production Company
Director
Director
Director
Sound Design Company MassivMusic
Technical Supervision & Play-out BeamSystems

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