Title | Secret Race Battle |
Agency | Muse |
Campaign | Secret Race Battle |
Advertiser | Mattel, Inc. |
Brand | Hot Wheels |
Date of First Broadcast/Publication | 2011 / 3 |
Business Sector | Toys & Games |
Story | On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle |
Philosophy | Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings. |
Media Type | Outdoor/Out of Home |
Advertising Manager | Amanda Allegos |
Advertising Manager | Ben Caddy |
Client Services Director | Michael Littaur |
Project Manager | Bert-Jan Strating |
Project Manager | Wouter Donker |
Creative Director | Sander Ejlenberg |
Art Director | Philia Beroud |
Design | Magnus Löwing |
Design | Elano Collaco do Monte Texeira |
Strategy | Karlijn van den Berg |
Production Company | PostPanic |
Director | Justin Blyth |
Director | Chris Staves |
Director | Mischa Rosema |
Sound Design Company | MassivMusic |
Technical Supervision & Play-out | BeamSystems |