Colin Lamberton
ECD at Arnold, Amsterdam
Amsterdam, United Kingdom
TitleWoman Create More Than Even Breast Cancer Can Destroy
Agency
Campaign 10 years - Pink Ribbon Magazine
Advertiser Pink Ribbon Inc.
Brand Pink Ribbon Magazine
Date of First Broadcast/Publication 2010 / 10
Business Sector Newspapers, Magazines, Books
Tagline Together wer're stronger
Story Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.
Media Type Print
Creative Director
Creative Director
Art Director
Copywriter
Account Manager
Digital Director
Digital Producer

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