Agathe Guerrier

Agathe Guerrier

Head of Strategy at BBH LA
Los Angeles, United States

Positions

Head of Strategy
West Hollywood, United States
June 2016 - Present (3 years 2 months)
Back at BBH for round 2!
My areas of focus are:
- Building the agency model of the future through our new venture in IP development, without or without brands, but in any case leveraging the BBH story-telling expertise;
- Making great work that works for Google, NBC Universal and our other strategic partners
- Agency growth through organic and new business development
- Growing and mentoring a team of progressive, bad ass strategists.
Strategist
Tiny Warrior
United Kingdom
November 2015 - May 2016 (6 months)
Senior strategic consultant for creative agencies, progressive brands and start ups.
Projects included:
- Research and Innovation projects for Boots/ Walgreens and Sony Music, via Redscout
- Alexander McQueen brand platform
- Helping start-up founders define their product and strategy (Sidekick, Mucho)
Managing Partner
BBH
London, United Kingdom
June 2014 - October 2015 (1 year 4 months)
I was part of the agency’s leadership team, collectively responsible for the extensive restructure of the BBH business at the start of 2015, and personally led agency-wide initiatives such as a vast up-skilling programme called BBH Skills. The programme was initially developed in London, then rolled out to Mumbai and Singapore.
Head of Strategy
BBH
London, United Kingdom
June 2014 - October 2015 (1 year 4 months)
I led an extended group of 45 people, with 20 direct reports. In my time as head of department, I brought the ‘Connected Specialisms’ model to life by building networks and partnerships across the discipline, helping bring brand strategists, UX experts, data and content specialists together into a single strategic collective. I also created new tools and systems to improve the quality of our training, recruitment, and on-going talent development
Head of BBH Labs
BBH
London, United Kingdom
June 2013 - October 2015 (2 years 4 months)
I joined the Labs team in 2010 and the first year was spent building BBH’s social proposition (with the Yeo Valley project). As the leader of this team, I designed and ran a series of digital up skilling programmes for the BBH network, created a new agency process, and over-hauled our content publishing strategy.
In partnership with BBH ZAG and Ladder, we developed a marketing agency proposition for the start-up market, leading to a few successful projects (World of Tanks, Geronimo).

Strategy Director, Partner
BBH
London, United Kingdom
May 2010 - October 2015 (5 years 5 months)
I led the strategy on a number of BBH's biggest and most creatively progressive clients: Axe (4 years), the Guardian (2.5 years), Tesco and Perfetti Van Melle in 2015.
Strategist
London, United Kingdom
May 2007 - December 2009 (2 years 7 months)
I was part of the team who won the pitch and developed the new strategic positioning and work for the launch of Stella 4% and the relaunch of Stella Artois masterbrand. I also worked on Boots (‘Moment of Truth’) & Dr Pepper (‘What’s the worst that could happen?’).
Account Manager
Pantin, France
January 2005 - May 2007 (2 years 4 months)
We initiated the repositioning of the Canal+ brand across key editorial pillars, and I was part of the experimental unit of the agency, ‘Le Labo’. We developed new content platforms such as micro-sites (which was cool in ’05) and Air France’s mobile app, the first ever app created for an airline (still cool).

Education

Licence Ancient Japanese

2000 - 2004 (4 years)

Diplome de l'IEP Paris + DESS Etudes et Stratégie

1998 - 2004 (6 years)

Certificate of International Studies

1999 - 2000 (1 year)
StudyMass Communication/Media- Studies GradeHonours

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