mahesh gharat
Chief Creative Officer at Mudra Communications Pvt. Ltd.
mumbai, India
TitleTitan Jal Tarang
Agency
Campaign Titan
Advertiser Titan
Brand Titan Edge Ceramic
Date of First Broadcast/Publication
Business Sector Watches
Tagline The Art of Ceramic
Story The Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch, the idea to play the famous signature Titan tune on Jaltarang felt natural. 
jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand. 
Philosophy The Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch, the idea to play the famous signature Titan tune on Jaltarang felt natural.
jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand. 
Media Type Cinema
Length
National Creative Director
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Copywriter
Senior Vice President and Head of Advertising – South
Account Management
Account Management
Account Management
Agency Producer
Production house
Director
Producer
Director of Photography (DOP)
Music
Music

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