mahesh gharat
Chief Creative Officer at Mudra Communications Pvt. Ltd.
mumbai, India
TitleMother's day
Agency
Campaign Mother's Day
Advertiser ITC Foods
Brand Sunfeast Mom’s Magic
Date of First Broadcast/Publication
Business Sector Biscuits, Bread, Crispbread
Tagline Mother's day
Story The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad.
Philosophy This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.
Result 10 million views in 5 days. And still counting.
Media Type Web Film
Length
More Information
Group Chief Creative Officer and Vice Chairman
Chief Creative Officer – South
Chief Creative Officer – South
Copywriter
Copywriter
Director
Music Composer
Producer (Hungry Films)
Executive Vice President and Head of Advertising – South
Account Management
Account Management

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