|Brand||Sunfeast Mom’s Magic|
|Date of First Broadcast/Publication|
|Business Sector||Biscuits, Bread, Crispbread|
|Story||The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad.|
|Philosophy||This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.|
|Result||10 million views in 5 days. And still counting.|
|Media Type||Web Film|
|Group Chief Creative Officer and Vice Chairman||Sonal Dabral|
|Chief Creative Officer – South||mahesh gharat|
|Chief Creative Officer – South||Azazul Haque|
|Music Composer||Subhajit Mukherjee|
|Producer (Hungry Films)||Dharam Valia|
|Executive Vice President and Head of Advertising – South||Tithi Ghosh|
|Account Management||Raghav Chitra|
|Account Management||Anvita Arora|
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