Nuno Jerónimo
Creative Director at Blanche Filmes
Lisbon, Portugal
TitleSofa
Title (original language)Sofá
Agency
Campaign Sofa
Advertiser Optimus
Brand Optimus
PostedDecember 2002
Product Mobile Operator
Product (original language) Operador móvel
Business Sector Mobile Telephones & tablets
Tagline The World like this is Optimus
Tagline (original language) O mundo assim é Optimus
Story A couple, in their fourties, is sitting on opposite ends of a sofa, watching TV. She then grabs her mobile phone and sends a spicy sms message to him. He answers back and they start a sms conversation that gets hotter and hotter, until they get up and smoothly walk away. We then see that there are five children sitting on a sofa between them.
Media Type Television
Length
Market Portugal
Soundtrack Endlessly
Creative Director
Copywriter
Creative Director
Art Director
Copywriter
Art Director
Director
Production Company
Production Company Producer
Production Company Producer
Agency Producer
Advertiser's Supervisor
Account Supervisor
Director of Photography (DOP)
Post Production
Account Director
Agency Producer
Audio Post Production
Music

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