Title | Shamrock Shake Spill |
Agency | Leo Burnett Chicago |
Campaign | Shamrock Shake Spill |
Advertiser | McDonald's |
Brand | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
Date of First Broadcast/Publication | 2011 / 3 |
Product | Shamrock Shake |
Business Sector | Restaurants & Fast Food |
Philosophy | In celebration of St. Patrick's Day, a larger-than-life nautical Shamrock Shake shared in the Chicago River dyeing tradition. The Shamrock Shake cruised up and down the Chicago River as thousands of spectators watched the 12-foot cup, tipped on its side with minty green shake material pouring out, give the impression that it was dyeing the river. |
Media Type | Transportation & Vehicles |
Market | United States |
Chief Creative Officer | Mark Tutssel |
Photographer | Jeff Schear |
Production Company | Studio 1 Digital |
Producer | Samantha Howes |
Executive Producer | Denis Giroux |
Copywriter | Jason Curry |
Art Director | Tim Ratchford |
Creative Director | Avery Gross |
Creative Director | Brian Shembeda |
Executive Creative Director | John Montgomery |
Executive Creative Director | John Montgo |