| Title | Syphilis Lollipop |
| Agency | Luvi Ogilvy |
| Campaign | Syphilis Sucks - Association Rive |
| Advertiser | Association Rive |
| Brand | Rive Syphilis |
| Date of First Broadcast/Publication | 2010 / 7 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Taste life not syphilis |
| Story | Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis! |
| Media Type | Case Study |
| Creative Director | Pedro de Oliveira |
| Copywriter | Philippe Amsallem |
| Photographer | Laurent Diat |
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