| Title | ABC of sleeping |
| Agency | Instinct |
| Campaign | ABC of sleeping |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | October 2008 |
| Product | Goods for sleeping |
| Business Sector | Home Furniture |
| Tagline | We'll teach you to sleep |
| Story | TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters. |
| Media Type | Television |
| Length | |
| Creative Director | Roman Firainer |
| Creative Director | Yaroslav Orlov |
| Art Director | Roman Firainer |
| Copywriter | Yaroslav Orlov |
| Production Company | Just Production |