Liebig - "Eat Your Tweet"

CLM BBDO

CLM BBDO Boulogne Billancourt, France

8726

Title	Eat Your Tweet
Agency	CLM BBDO
Campaign	Eat Your Tweet
Advertiser	Continental foods
Brand	Liebig
Date of First Broadcast/Publication	2019 / 12
Business Sector	Soups, Stuffing, Cooked Sauces
Story	In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat. The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
Media Type	Social Media
Length	124 seconds
Creative Director	Benjamin Dessagne
Creative Director	stephane santana
Copywriter / Art Director	Ronan Coursin
Copywriter / Art Director	Damien Veillet
Art Director	Francis Pluntz
Head of TV	Isabelle Darroman
Strategic Planning Director	Corentin Monot
Account Manager Director	Meigge Sauvaget
Account Manager Director	Ani Radonova
Account Supervisor	Antoine Victor
Producer	Pierre Boudin
Post Production	Laurianne Fréguin
Strategic Planner	Bastien Beuriot
Strategic Planner	Margaux GRENOUILLOUX
Head of Social Media	Fabio Iazzetta
Social media consultant	Youcef BOUALEM
Communication and PR Manager	Marion Weill-Collange
Influencer Manager	Fanny SACHOT