Manuela Franzini
Agency Producer at Large
London, United Kingdom
TitleOld Lions (180s)
Agency
Campaign The world … according to Carlsberg - Carlsberg
Advertiser Carlsberg Group
Brand Carlsberg
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy IDEA - The World...according to Carlsberg.
Problem OBJECTIVE - To convert a brand that is held in every lager drinkers
repertoire into one that enjoys their loyalty.

ISUUE - Carlsberg is only one of a wide range of lagers – indistinguishable in terms of product in a market in which it
is outspent and out distributed.

INSIGHT – Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands
that see the world their way.
Media Type Television & Cinema
Length
Market United Kingdom
Production Company
Copywriter
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Art Director
Cinematography
Editor
Account Manager
Copywriter
Art Director
Creative Director
Director
Producer
Agency Producer
Actor / Celebrity

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