|Title||Old Lions (180s)|
|Agency||Saatchi & Saatchi|
|Campaign||The world according to Carlsberg - Carlsberg|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Philosophy||IDEA - The World...according to Carlsberg.|
|Problem|| OBJECTIVE - To convert a brand that is held in every lager drinkers|
repertoire into one that enjoys their loyalty.
ISUUE - Carlsberg is only one of a wide range of lagers indistinguishable in terms of product in a market in which it
is outspent and out distributed.
INSIGHT Blokes know there is no real difference between standard lagers, but they respond strongly to beer brands
that see the world their way.
|Media Type||Television & Cinema|
|Production Company||Gorgeous Enterprises|
|Actor / Celebrity||Peter Shilton|
|Actor / Celebrity||Bobby Charlton|
|Actor / Celebrity||Chris Waddle|
|Actor / Celebrity||Alan Ball|
|Actor / Celebrity||Bryan Robson|
|Actor / Celebrity||Peter Reid|
|Actor / Celebrity||Stuart Pearce|
|Actor / Celebrity||Jack Charlton|
|Actor / Celebrity||Terry Butcher|
|Actor / Celebrity||Des Walker|
|Actor / Celebrity||Bobby Robson|
|Art Director||Dave Henderson|
|Account Manager||Laetitia Rennie|
|Art Director||Richard Denney|
|Creative Director||Kate Stanners|
|Agency Producer||Manuela Franzini|
|Actor / Celebrity||Peter Beardsley|
Benjamin has been at BETC since june 2005. He works on high profi...
LION - Open Networker Contact Details: 083 8254561 | gisellejfa...
Adrian started at Saatchi and Saatchi before moving to BBH where...
Justin Graduated from Goldsmiths College in 1989 with a degree in...
Rob is Co-president and Chief Creative Officer of McCann London....
During his career he has Creative Directed across a large breadth...
I was born in Israel and when I was 13 we went to Argentina, wher...