Title | Running in Place |
Agency | Leo Burnett Chicago |
Campaign | Running in Place |
Advertiser | General Motors Corp. |
Brand | Buick |
Posted | October 2011 |
Business Sector | Cars |
Philosophy | Buick's new ad campaign was created by Leo Burnett Detroit to showcase its new eAssist drivetrain technology, which allows drivers to switch to electric power while stopped. The campaign centers on the idea, "You don't keep running while you're stopped, so why should your car engine?" |
Media Type | Digital |
Photography / Illustration | Mark Plummer |
Director | Erich Joiner |
Producer | Mark Nicholas |
Copywriter | Tim Thomas |
Art Director | Steve Glinski |
Creative Director | Tim Thomas |
Creative Director | Steve Glinski |
Executive Creative Director | Steve Chavez |
Creative Director | Peter McHugh |