Mark Nicholas
Agency Producer at H.S.I. Inc.
Detroit, United States
TitleRunning in Place
Agency
Campaign Running in Place
Advertiser General Motors Corp.
Brand Buick
PostedOctober 2011
Business Sector Cars
Philosophy Buick's new ad campaign was created by Leo Burnett Detroit to showcase its new eAssist drivetrain technology, which allows drivers to switch to electric power while stopped. The campaign centers on the idea, "You don't keep running while you're stopped, so why should your car engine?" 
Media Type Digital
Photography / Illustration
Director
Producer
Copywriter
Art Director
Creative Director
Creative Director
Executive Creative Director
Creative Director

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