Sophie Lewis
Chief Strategy Officer at M&C Saatchi Group
London, United Kingdom
TitleBad Bull
Agency
Campaign Milkmatters.co.uk
Advertiser Arla Foods
Brand Cravendale
PostedFebruary 2009
Business Sector Milk & Milk Based
Tagline Milk matters
Story The new executions feature the animated cow, cyclist and pirate that were introduced in 2007, and highlight Cravendale’s brand positioning to make the nation passionate about milk, whilst emphasising the key consumer benefits of Cravendale including the brand’s USP – purity
Problem To make the nation passionate about milk
Media Type Television
Length
Market United Kingdom
Sound
Advertising Manager
Creative Director
Art Director
Copywriter
Creative Director
Art Director
Copywriter
Agency Producer
Production Company
Director
Executive Producer
Producer
Producer
Producer
Production Manager
Director of Photography (DOP)
Post Production
Music Composer

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