Brent Choi

Brent Choi

Chief Creative Officer at JWT New York and Canada
Greater New York City Area, Canada

My Latest Work

SEE ALL WORK

Positions

Chief Creative Officer, New York & Canada
Toronto, Canada
October 2015 - Present (2 years)
Great people. Great brands. Great history. Together, we will create ideas that will change the world.
• 2017 - 12 Cannes Lions (3 golds, 4 silvers and 5 bronzes)
• 2016 Cannes - 6 Lions (13 including Canada and our digital production team's work), the most for the JWT NY office since 1971.
• 2016 NY Office was ranked #5 Cannes Cyber Global Agency of the Year.
• 2016 NY Office was ranked #6 Cannes Overall NY Agency of the Year.
Chief Creative & Integration Officer
Toronto, Canada
January 2013 - December 2015 (2 years 11 months)
Building the next great agency through insightful work on some of the world's greatest brands: Tim Horton's, Walmart, Air Canada, HSBC and Mazda, to name a few.

Year 3:
• Silver Agency of the Year (Strategy Mag)
• Campaign of the Year (Strategy Mag)
• AOY shortlist (Marketing Mag)
• 2 Cannes Silver Lions and 16 finalists
• AToMiC Grand Prix plus 4 Golds
• 100+ International and National awards
• Multiple Tier One new business wins (Burger King, Hotels.com, Nike)
• Top 3 Cannes J. Walter Thompson network office

Year 2:
• 2014 Marketing Magazine And Strategy Magazine Agency of the Year Finalist
• > 400% increase in awards (88 from 21 previous)
• 2014 Strategy Creative Report Card #7 Creative Agency up from #23 (biggest riser)
• Helped lead Tim Hortons to 2014 Brand of the Year

Year 1:
Helped implement a million changes that led to the year's highlight - Winning Air Canada vs. 20 agencies
Chief Creative Officer
Cundari
Toronto, Canada
January 2009 - January 2013 (4 years)
Cundari
Experiences include:
• 2013 #6 ranked Agency in the World for digital work (Directory Big Won Global Rankings)
• Strategy Magazine 2012 and 2013 AOY and Digital AOY finalists.
• Marketing Magazine 2012 AOY runner-up, 2013 finalist.
• WARC 100's #1 Automotive Agency in the World
• Strategy's Agency Creative Rankings unprecedented ascent:
2009...........2010....2011....2012....2013
unranked.....#47......#24......#19.......#6
• Creative featured multiple times in Fast Company, Mashable, Huffington Post, the Globe, Discovery Channel, ADWEEK, Adage and Forbes.
• BMW ('09, '10, '11, '12) - through recession helped BMW achieve consecutive yrs of growth to #1 in premium segment.
• Launched Maple Leaf Foods' most successful digital campaign in its history for Dempster's.
• Extensive experience with CIBC, MGD, LCBO and many other companies with acronyms.
SVP, Co-Creative Director
Montréal, Canada
November 2005 - January 2009 (3 years 2 months)
Experiences include:
• Strategy's Agency Creative Rankings:
2007....2008....2009
#45......#29......#11
• Created and led Saatchi's digital offering in 2007 - from $0 to over a $1,000,000 in eight months including a number of pitch wins, North American assignments and two Cannes Cyber Lion finalists in two years.
• Toyota - Over Brent's tenure, he helped Toyota become the 9th most respected brand in Canada (from 17th - Annual Legere Corporate Reputation Study). Launched first-ever Venza, first-ever Yaris Sedan and 2009 Matrix digitally (all to #1 in its category).
NOTE: While Brent worked on Toyota, they became the #1 automaker in the world, and after he left, Toyota began to have quality issues. We're pretty confident it's just a coincidence.
• Buckley's Cough & Cold - Relaunched in 2008 and within 1 year increased dollar volume growth by 10% VYA (the highest in the category).
• P&G North America - Tide (produced TV for several new Tide initiatives for North American airing) and Folgers.
• I Love NY - Launched 2008 tourism site.
Associate Creative Director
Toronto, Canada
June 2002 - May 2005 (2 years 11 months)
Experiences include: Mercedes-Benz, Stella Artois, relaunched Mackenzie Financial, David Miller Inaugural Mayoral campaign (where he went from a distant 4th in the polls behind John Tory and Barbara Hall to winning - yeah, sorry about that Toronto) and Virgin Mobile's launch in Canada.
Senior Writer
Toronto, Canada
1999 - 2002 (3 years)
Experiences include: Launched Microsoft in Canada, CIBC, Hewlett-Packard and Walmart.
Copywriter
Vickers & Benson/Bensimon•Byrne/Young & Rubicam
1994 - 1999 (5 years)

Education

HBA 93 - Business

Ivey Business School, Western University
1991 - 1993 (2 years)

BA Economics

Ivey Business School, Western University
1988 - 1991 (3 years)

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