Brent Choi

Brent Choi

Chief Creative Officer at JWT New York and Canada
Greater New York City Area, Canada

My Latest Work



Chief Creative Officer, New York & Canada
Toronto, Canada
October 2015 - Present (2 years 5 months)
Great people. Great brands. Great history. Together, we will create ideas that will change the world.
• 2017 - 12 Cannes Lions (3 golds, 4 silvers and 5 bronzes)
• 2016 Cannes - 6 Lions (13 including Canada and our digital production team's work), the most for the JWT NY office since 1971.
• 2016 NY Office was ranked #5 Cannes Cyber Global Agency of the Year.
• 2016 NY Office was ranked #6 Cannes Overall NY Agency of the Year.
Chief Creative & Integration Officer
Toronto, Canada
January 2013 - December 2015 (2 years 11 months)
Building the next great agency through insightful work on some of the world's greatest brands: Tim Horton's, Walmart, Air Canada, HSBC and Mazda, to name a few.

Year 3:
• Silver Agency of the Year (Strategy Mag)
• Campaign of the Year (Strategy Mag)
• AOY shortlist (Marketing Mag)
• 2 Cannes Silver Lions and 16 finalists
• AToMiC Grand Prix plus 4 Golds
• 100+ International and National awards
• Multiple Tier One new business wins (Burger King,, Nike)
• Top 3 Cannes J. Walter Thompson network office

Year 2:
• 2014 Marketing Magazine And Strategy Magazine Agency of the Year Finalist
• > 400% increase in awards (88 from 21 previous)
• 2014 Strategy Creative Report Card #7 Creative Agency up from #23 (biggest riser)
• Helped lead Tim Hortons to 2014 Brand of the Year

Year 1:
Helped implement a million changes that led to the year's highlight - Winning Air Canada vs. 20 agencies
Chief Creative Officer
Toronto, Canada
January 2009 - January 2013 (4 years)
Experiences include:
• 2013 #6 ranked Agency in the World for digital work (Directory Big Won Global Rankings)
• Strategy Magazine 2012 and 2013 AOY and Digital AOY finalists.
• Marketing Magazine 2012 AOY runner-up, 2013 finalist.
• WARC 100's #1 Automotive Agency in the World
• Strategy's Agency Creative Rankings unprecedented ascent:
• Creative featured multiple times in Fast Company, Mashable, Huffington Post, the Globe, Discovery Channel, ADWEEK, Adage and Forbes.
• BMW ('09, '10, '11, '12) - through recession helped BMW achieve consecutive yrs of growth to #1 in premium segment.
• Launched Maple Leaf Foods' most successful digital campaign in its history for Dempster's.
• Extensive experience with CIBC, MGD, LCBO and many other companies with acronyms.
SVP, Co-Creative Director
Montréal, Canada
November 2005 - January 2009 (3 years 2 months)
Experiences include:
• Strategy's Agency Creative Rankings:
• Created and led Saatchi's digital offering in 2007 - from $0 to over a $1,000,000 in eight months including a number of pitch wins, North American assignments and two Cannes Cyber Lion finalists in two years.
• Toyota - Over Brent's tenure, he helped Toyota become the 9th most respected brand in Canada (from 17th - Annual Legere Corporate Reputation Study). Launched first-ever Venza, first-ever Yaris Sedan and 2009 Matrix digitally (all to #1 in its category).
NOTE: While Brent worked on Toyota, they became the #1 automaker in the world, and after he left, Toyota began to have quality issues. We're pretty confident it's just a coincidence.
• Buckley's Cough & Cold - Relaunched in 2008 and within 1 year increased dollar volume growth by 10% VYA (the highest in the category).
• P&G North America - Tide (produced TV for several new Tide initiatives for North American airing) and Folgers.
• I Love NY - Launched 2008 tourism site.
Associate Creative Director
Toronto, Canada
June 2002 - May 2005 (2 years 11 months)
Experiences include: Mercedes-Benz, Stella Artois, relaunched Mackenzie Financial, David Miller Inaugural Mayoral campaign (where he went from a distant 4th in the polls behind John Tory and Barbara Hall to winning - yeah, sorry about that Toronto) and Virgin Mobile's launch in Canada.
Senior Writer
Toronto, Canada
1999 - 2002 (3 years)
Experiences include: Launched Microsoft in Canada, CIBC, Hewlett-Packard and Walmart.
Vickers & Benson/Bensimon•Byrne/Young & Rubicam
1994 - 1999 (5 years)


HBA 93 - Business

1991 - 1993 (2 years)

BA Economics

1988 - 1991 (3 years)

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