Brent Choi
CEO at news coming soon
Toronto, Canada
TitleNational Adopt A Shelter Pet Day
Agency
Campaign The Shelter Pet Project
Advertiser The Humane Society Of The United States
Brand The Humane Society Of The United States
Date of First Broadcast/Publication
Business Sector Animal Rights/Safety/Adoption
Tagline Start a Story. Adopt.
Story We challenged the misperceptions by providing examples of shelter pets that are perfect, healthy and happy. Pets that everyone knows and loves. The most famous dogs and cats today aren’t coming from Hollywood; they’re coming from the internet. Videos of dogs and cats can have millions of views. There are pets with millions of fans, followers and likes. Today, there are cat film festivals, pet agents and celebrity pet products. Many of these celebrity pets started as shelter pets. 
Media Type Digital
Length
Executive Creative Director
Creative Director
Art Director
Chief Creative Officer

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