Meghan Siegel
Art Director at Arnold Worldwide
Boston, United States
TitleReplacement Smokers
Agency
Campaign Connect Truth - American Legacy Foundation
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Connect truth
Story The tobacco industry needs new customers to replace the ones that their product kills. This spot shows people putting mannequins on the street to act as 'replacement smokers', with stickers saying 'replacement'. A young girl shown does not have a replacement for her father who died from emphysema.
Problem This spot was made in collaboration with Crispin Porter + Bogusky, Miami
Media Type Television
Length
Market United States
Group Creative Director
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Editing Company
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