Vincent Behaeghel
Creative Director at BETC Paris
Paris, France
TitleElephant Tower
Agency
Campaign Pepsi "Ask For More" - PepsiCo
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2003 / 3
Business Sector Soft Drinks, Tonics
Tagline Ask For More
Story A young Indian boy thinks he has powers over elephants and decides to create a special act: elephant towers. Unfortunately the elephants are not under his power, they are under the power of Pepsi.
Story (original language) Un jeune indien pense qu'il a le pouvoir de contrôler les éléphants et décide de créer un numéro spécial: les tours d'éléphants. Malheureusement, les éléphants ne sont pas sous son power, mais sous celui de Pepsi
Media Type Television
Length
Market Africa, optionlist-countries.COU071, optionlist-countries.COU079, South America, Asia Pacific, Europe, optionlist-countries.COU916
Music
Sound Production
Advertising Manager
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Account Director
Director
Agency Producer
Production Company
Account Director
Account Director
Agency Producer
Production Company Producer
Advertiser's Supervisor
Lighting Director / Lighting

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