Fabio Seidl

Fabio Seidl

Group Creative Director at 360i
New York, United States

My Latest Work



I'm currently the Group Creative Director at 360i NY working with brands like Absolut, Canon, Nestlé and more.

Before that, I was Executive Creative Director at Leo Burnett in Chicago working with brands for the global, general and multicultural market with the Lapiz team in a group that included: P&G, Kellogg's, Purina, Allstate Insurance and Mexico Tourism Board. Together we became won several awards like Cannes, London, Clios and we were the best agency at El Ojo and FIAP.

I came to the US after 3 years working as a Creative Director at Ogilvy Brazil in Sao Paulo, where had the honor in helping them win the Agency of The Year Award at Cannes 2013 and the 3rd Best Agency in two other years.

I was also Creative Director at Africa Sao Paulo and part of the team that won the 2nd Best Agency at the Cyber Lions.

I had a couple of nice experiences at McCann: 3 years in Europe as a copywriter in Lisbon and 2 years more in Sao Paulo.

But I'm originally from Rio, where I started to work at the age of 15 as an assistant to my dad, a photographer.

I'm also columnist for the TV show Reclame at Multishow/Globosat channels in Brazil since 2013.

When I'm not writing for advertising, I'm writing for something else. So far, 3 rock albums with my band, one music video for some other guys' band that won an MTV Video Music Awards; a pair of short movies and one full-length documentary.

So, if you'd like to throw some ideas around, get in touch. Thanks again.


Group Creative Director
New York, United States
November 2015 - Present (1 year 10 months)
Senior Vice President/Executive Creative Director
Chicago, United States
December 2013 - November 2015 (1 year 11 months)
Working with global, general market and multicultural campaigns for brands as P&G, Kellogg's, McDonald's, Firestone, Allstate, Mazola.
Creative Director
São Paulo, Brazil
June 2011 - January 2014 (2 years 7 months)
Main Clients: Unilever (Hellmann's Global), Philips (regional, global), Volvo Cars, Mondelez (Chocolates), Coca-Cola US HIspanic, Claro Mobile, JAC Motors (auto), Pfizer.
Senior Copywriter
São Paulo, Brazil
March 2009 - June 2011 (2 years 3 months)
Main clients: GM (Chevrolet), TIM Mobile, Nestlé (Chocolates), Coca-Cola, Microsoft.
Creative Director
São Paulo, Brazil
December 2006 - December 2008 (2 years)
Senior Copywriter
Lisboa, Portugal
August 2004 - December 2006 (2 years 4 months)
Main Clients: Nestle, GM (Opel), Unilever, Microsoft, Banco Espirito Santo, Compal Juices, Worten. Experience in international campaigns for Europe and Africa
Creative Director, Copywriter
April 2003 - August 2004 (1 year 4 months)
Main clients: TIM (Telecom Italia), Brasif and Vivo.
Universidade Estácio de Sá
July 2000 - July 2004 (4 years)
Creative Copywriting + Advertising Teacher
Creative Supervisor, Copywriter
April 2001 - April 2003 (2 years)
Universidade Candido Mendes
January 2002 - January 2003 (1 year)
Creative Copywriting + Advertising Teacher
Creative Director, Copywriter
São Paulo, Brazil
March 2000 - April 2001 (1 year 1 month)
Main Clients: Telefonica, Ponto Frio, Jovem Pan Radio
Executive Creative Director
Chicago, United States


Bachelor Communications

Federal University of Rio de Janeiro, 550 - Cidade Universitária
1993 - 1998 (5 years)
Activities and Societies: researcher of the PET - special program of development with select masters, PhDs and students

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