Eric Schoeffler
ECD Europe / CCO Germany at Havas Europe
Düsseldorf, Germany
TitleScreaming Trees
Agency
Campaign Screaming Trees
Advertiser Agent Green
Brand Agent Green
Date of First Broadcast/Publication
Business Sector Preservation of Monuments, Parks & Wildlife
Tagline Screaming Trees
Story The Romanian forests make up about half of Europe’s last remaining primeval forests. Sadly enough they fall victim to illegal deforestation. While the Romanian government fails to protect its natural heritage, NGO Agent Green and Havas Düsseldorf teamed up to give trees a voice with an especially developed smart device that sends out a warning signal to local authorities when detecting a chainsaw.
Philosophy Raising awareness to save the last remaining primeval forest heritage in Europe.
Problem Every day, the primeval forest in Romania becomes victim of illegal deforestation.
Result An especially developed smart device (attached to the trees - looking like a common bird house) that sends out a warning signal to local authorities when detecting a chainsaw.
Media Type Product Design/Development
Length
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