| Title | Ridiculous Lights |
| Agency | DDB Canada |
| Campaign | Ridiculous - Power Smart |
| Advertiser | BC Hydro |
| Brand | Power Smart |
| Posted | October 2010 |
| Business Sector | Energy Production, Raw Materials & Minerals |
| Story | The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn't seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided |
| Media Type | Television |
| Length | |
| Director | Michael Downing |
| Creative Director | Cosmo Campbell |
| Creative Director | Dean Lee |
| Creative Director | Terra Cochrane |
| Copywriter | Neil Shapiro |
| Art Director | Chris Moore |
| Agency Producer | Sue Bell |
| Account Manager | Karen Martin |
| Post Production | School |
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