Anna Stilianaki
founder / ceo / head creative at out to lunch
Athens, Greece
TitleWreath
Agency
Campaign Wreath
Advertiser Amnesty International
Brand Amnesty International
PostedMay 2006
Business Sector Human Rights
Story In the face of a young man wearing a wreath made out of barb wire, Amnesty International Greek Section acknowledges all people in this world being unjustly crucified by a few evil others with abused power. The biblical metaphor uses a paraphrasing of Jesus' words for forgiveness, wondering how could we forgive them when they know what they are doing.
Philosophy We used a biblical metaphor referring to Jesus' humiliation of being forced to wear an acanthine wreath. Humanity in our days suffers from the same humiliation by a few abusive and in many cases deranged people. The strong bilingual message was meant to sensitize Greeks about issues of human rights, one of Amnesty International's key goals.
Problem Poster and ad for Amnesty International Greek Section
Media Type Print
Market Greece
Copywriter
Art Director
Account Director
Other
Creative Director

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