Céline Colin
Chief Marketing Officer (CMO) at Nescafé
Paris, France
TitleDolce Gusto Coffee Can Be 2011
Agency
Campaign Dolce Gusto Coffee Can Be 2011
Advertiser Nestlé
Brand Nescafé Dolce Gusto
Date of First Broadcast/Publication
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline Coffee is not just black
Philosophy (original language) Nescafé Dolce Gusto présente la saison 2 de sa campagne « Coffee is not just black ». Tout en continuant à inventer des définitions inédites du café (un cafe fun, design, impertinent…), elle pousse un cran plus loin l’humour et l’impertinence, en multipliant les clins d’oeil et les jeux visuels : la capsule devient tour à tour boule de bowling, extra-ball d’un flipper, Pacman, jusqu’à devenir un pin’s sur le cuir du blouson d’une mamie gâteau qui se prend pour une Hell’s Angel…
Media Type Television
Soundtrack You cannot think
Advertising Manager
Account Manager
Post Production
Producer
Production Company
Director Les Jack
Sound Producer
Agency Producer
Account Manager
Account Manager
Advertising Manager
Account Manager
Art Director
Copywriter
Creative Director
Creative Director
Creative Director
Executive Creative Director
Advertising Manager
Director of Photography (DOP)

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