| Title | Tarsier |
| Agency | Grey London |
| Campaign | Sweeet |
| Advertiser | United Biscuits |
| Brand | McVitie's |
| Date of First Broadcast/Publication | 2014 / 2 |
| Product | Jaffa Cakes |
| Business Sector | Cakes, Desserts |
| Tagline | Sweeet |
| Story (original language) | It opens with a teenage boy arriving home, racing past his parents who are sitting in the living room, upstairs to his bedroom. Sitting on the edge of his bed, he reaches for a packet of Jaffa Cake biscuits. The moment is suddenly transformed, when he opens the packet and out emerges a mischievous looking Tarsier. For a split second, he and the audience are transfixed by the little creature’s huge bright orange eyes before the boy bites into the tangy orange Jaffa Cake and experiences that zesty mischievousness we all recognise. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Post Production | Absolute Post |
| Audio Post Production | Factory Studios |
| Advertising Manager | Sarah Heynen |
| Creative Director | Nils Leonard |
| Creative Director | Jonathan Marlow |
| Copywriter | Jonathan Marlow |
| Art Director | Chris Chapman |
| Agency Producer | Ange Eleini |
| Creative Producer | Oliver Roberts |
| Account Planner | Fiona Keyte |
| Account Planner | Daniel Sherrard |
| Media Agency | MEC |
| Media Planner | Nicola Tracey |
| Production Company | Passion/Raw |
| Director | Owen Trevor |
| Editor | John Smith |
| Production Company Producer | Rob Leonard |
| Director of Photography (DOP) | Daniel Bronks |
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