|Campaign||Results for real life - Yell.com|
|Advertiser||The Yell Group|
|Product||Local search engine|
|Business Sector||Yellow Pages & Directories|
|Tagline||Results for real life.|
|Story|| Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life.|
The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
|Philosophy|| Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London.|
Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away.
|Media Type||Transportation & Vehicles|
|Executive Creative Director||Daniel Bonner|
|Art Director||James Capp|
|Account Executive||Claire Langler|
|Account Director||Frank Pedersen|
|Graphic Designer||Chris Williams|
|Graphic Designer||Dan Wright|
|Production Company||Drum Screen|
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