|Campaign||Honda Power Of Dreams philosophy|
|Advertiser||Honda Motor Co., Ltd.|
|Tagline||Hate Something, Change Something|
|Philosophy|| Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars.|
Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy
|Problem|| When Honda came to us, they were underperforming in the UK car market.|
One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly.
|Result||Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer.|
|Editing Company||Nexus Productions|
|Production Company||Nexus Productions|
|Sound Design Company||Wave Studios|
|Creative Director||Kim Papworth|
|3D Modelling / Texturing / Animation||Michael Greenwood|
|3D Modelling / Texturing / Animation||Mike Swindall|
|3D Modelling / Texturing / Animation||Daniel Shutt|
|3D Modelling / Texturing / Animation||Laura Russel|
|3D Modelling / Texturing / Animation||Saul Freed|
|3D Modelling / Texturing / Animation||Sandra Guarda|
|3D Modelling / Texturing / Animation||Mark Davies|
|Music Composer||Michael Russoff|
|Music Producer||Amber Music|
|Music Lyricist||Sean Thompson|
|Music Lyricist||Michael Russoff|
|Music Lyricist||Richard Russell|
|Sound Design Company||Johnnie Burn|
|Marketing Manager||Matthew Combe|
|Music Company / Composer||Amber Music|
|3D Modelling / Texturing / Animation||Luis Juan Palares|
|Graphic Designer||Adam Pointer|
|3D Modelling / Texturing / Animation||Steve Brown|
|Group Account Director||Jonathan Campbell|
|Art Director||Sean Thompson|
|Art Director||Richard Russell|
|Art Director||Michael Russoff|
|Agency Producer||Charlie Tinson|
|Sound Design Company||Amber Music|
|Account Manager||Matt Berry|
|3D Modelling / Texturing / Animation||Darren Price|
|Agency Producer||Rob Steiner|
|Sound Design Company||John Waddell|
|Sound Design Company||Will Parnell|
|Sound Design Company||Johnny Burn|
|Account Manager||Francesca Sellers|
|Graphic Designer||Reese Millidge|
|Graphic Designer||Ludovik Boden|
|Creative Director||Tony Davidson|
|Music Arranger||Amber Music|
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