Anuraag Trikha

Anuraag Trikha

Global Director- Brand Marketing Communications at Heineken, Amsterdam
The Hague, Netherlands

About me

A global marketing & communications professional with 23 years of multi-national brands and market experience which spans working in India (Mumbai and Bangalore), The United Kingdom (London) and The Netherlands (Amsterdam). Before joining Heineken, Anuraag had the privilege of working with blue chip companies like Unilever, Proctor & Gamble, Diageo, Fiat, and Yum International in local, regional and global roles in advertising at agencies like Leo Burnett and Bartle Bogle Hegarty.

For the last 8 years, he has worked on the Heineken brand and is the Global Brand Director responsible for Marketing Communications on the Heineken® brand based in Amsterdam. The brand spans 192 countries and partners with some famous platforms like F1, Bond, UEFA Champions League and Rugby World Cup to name a few.

Sector Experience
Managing Partner
London, United Kingdom
January 2005 - May 2010 (5 years 4 months)
Managing Partner - Global businesses (Diageo, KFC, Unilever)
Global Account Director
Hong Kong, China
June 1995 - December 2004 (9 years 6 months)
Planner - Leo Burnett IndiaAccount Director ,Fiat - Leo Burnett MumbaiAccount Director ,P&G Fabric Care - Leo Burnett, London.


Executive online programme

2018 (1 year)
Application of AI in business

Creative Leadership Program (Class12)

2017 - 2018 (1 year)


2009 (1 year)
General Management Program.

Other professional activities

Rainbow Island Ventures

January 2018 - Present (2 years 9 months)
Social Innovation Lab for youth talent development in Island economies . (A not for profit venture)

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