Manal Nagi
Creative Director at H&C Leo Burnett Beirut
Beirut, Lebanon
TitleA minute of silence
Agency
Campaign A minute of silence - Bahr Loubnan
Advertiser Sea Lebanon
Brand Sea Lebanon
PostedMay 2005
Business Sector Environmental & Animal Issues
Story A traveling from the serene surface of the sea to the deep filthy sea bottom
Philosophy Treat the sea from a human perspective and let everyone realize that we are killing it by doing so. Hence standing a minute of silence for our sea just as we mourn our deads.
Problem Problem of littering in the sea as a result of natural behaviour to clean our homes and let the rest of the outdoors suffer of our littering
Result No quantified results but massive talk of town and recognition locally and in other markets via participation to advertising forums
Media Type Television & Cinema
Length
Copywriter
Production Company Producer
Account Executive
Account Director
Creative Director
Art Director
Director

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