Title | A minute of silence |
Agency | H&C Leo Burnett Beirut |
Campaign | A minute of silence - Bahr Loubnan |
Advertiser | Sea Lebanon |
Brand | Sea Lebanon |
Posted | May 2005 |
Business Sector | Environmental & Animal Issues |
Story | A traveling from the serene surface of the sea to the deep filthy sea bottom |
Philosophy | Treat the sea from a human perspective and let everyone realize that we are killing it by doing so. Hence standing a minute of silence for our sea just as we mourn our deads. |
Problem | Problem of littering in the sea as a result of natural behaviour to clean our homes and let the rest of the outdoors suffer of our littering |
Result | No quantified results but massive talk of town and recognition locally and in other markets via participation to advertising forums |
Media Type | Television & Cinema |
Length | |
Copywriter | Omar Boustani |
Production Company Producer | Valerie Chahine |
Account Executive | Nathalie Edde |
Account Director | Carol Hanna |
Creative Director | Bechara Mouzannar |
Art Director | Manal Nagi |
Director | Hani Tamba |