Microsoft - "Manifesto"

J. Walter Thompson New York

J. Walter Thompson New York New York, United States

12708

Title	Manifesto
Agency	J. Walter Thompson New York
Campaign	Bing Launch - Microsoft
Advertiser	Microsoft
Brand	Microsoft
Date of First Broadcast/Publication	2009 / 6
Product	Bing
Business Sector	Search Engines
Tagline	bing & decide
Story	The campaign positions Bing as a Decision Engine that helps people make important decisions faster (focused in four key verticals- shopping, travel, local and health).
Media Type	Television
Length	60 seconds
Soundtrack	"Here Now" and "Chaos Theory Eleven"
Chief Creative Officer	Ty Montague
Chief Creative Officer	Harvey Marco
Executive Creative Director	Walt Connelly
Creative Director	Jeremy Postaer
Director of Integrated Production	Claire Grupp
Executive Agency Producer	Sam Walsh
Music Producer	Lilah Wilson
Strategic Planner	Robin Bardolia
Strategic Planner	Rachel Rodgers
JWT Director of Broadcast Production & Content	Joe Calabrese
Business Director	Beth Waxman-Arteta
Business Director	Diane Epstein
Art Director	Jeremy Postaer
Copywriter	Jeremy Postaer
Copywriter	Larry Silberfein
Producer	Skip D'Amico
Director	Marcus Nispel
Post Production	Union Editorial
Production Company	MJ2
Editing Company	Union Editorial
Editor	Jay Friedkin
Music	Pete Karam
Sound Design Company	JWTwo
Final Mix	JWTwo
Music	Alan Friedman
Music	More IZ More
Music	JWTwo