Title | Magic |
Title (original language) | Magia |
Agency | Leo Burnett del Peru SA |
Campaign | Magic |
Advertiser | Ponle Corazon - Peruvian Children Cancer Foundation |
Brand | Ponle Corazon |
Posted | May 2005 |
Business Sector | Charities, Foundations, Volunteers |
Story | A magician collects money from the public by offering his hat, when he suddenly faces a child with cancer: he has no hair. So he puts the hat in the child's head. When he takes it out, the child is full of hair and joy: the magic of solidarity has worked. |
Media Type | Television & Cinema |
Length | |
Market | Peru |
Editor | Daniel Ayllon |
Director | Tito Koster |
Director | Alvero Velarde |
Art Director | Alvaro Ramos |
Art Director | Beatriz Caravedo |
Creative Director | Juan Carlos Gómez de la Torre |
Agency Producer | Katy Klauer |
Copywriter | Juan Carlos Gómez de la Torre |
Account Manager | Mariella Herrera-Mandelli |
Account Manager | Claudia Maldonado |
Photographer | Beto Gutierrez |
Producer | Gabriela Del Prado |
Producer | Lorena Ugarteche |
Music | Euding Maeshiro |