| Title | Pregnancy Test |
| Brief | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Agency |
T&Pm
|
| Campaign |
The Design For Everyone
|
| Advertiser |
Royal National Institute of Blind people (RNIB)
|
| Brand |
Royal National Institute for Blind People RNIB
|
| Posted | November 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Over 5 million pregnancy tests are sold in the UK each year, but not one is accessible for blind women.Raising awareness wasn’t enough. To prove change was possible we created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.The designs were then released open source, sparking conversations globally and inspiring future designers to think inclusively, and, most importantly, grabbed the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality. |
| Media Type |
Product Design/Development
|
| Executive Creative Director |
Yan Elliott
|
| Executive Creative Director |
Micky Tudor
|
| Creative Director |
Angus Vine
|
| Creative Team |
Angus Vine
|
| Creative Team |
Helen Rogerson
|
| Creative Producer |
Joseph Tomlinson
|
| Business Director |
Benedict Pringle
|
| Account Director |
Steph Nicolaides
|
| Account Director |
Sarah Firmston-Williams
|
| Account Manager |
Freddie Chambers
|
| Account Planner |
Katherine O
|
| Account Planner |
Claire Carmichael
|
| Account Planner |
Ed Davenhill
|