Direct Line - "Film 4 Idents"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

Awards

13918

Brand: Direct Line
Country: United Kingdom

Advertiser: Direct Line

Title	Film 4 Idents
Agency	Saatchi & Saatchi
Campaign	Film 4 Idents
Advertiser	Direct Line
Brand	Direct Line
Posted	July 2020
Business Sector	Insurance
Philosophy	In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Media Type	Case Study
Length	106 seconds
Production Company	Rattling Stick
Editing Company	The Assembly Rooms
Post Production	Framestore
Sound Design Company	Factory Studios
Chief Creative Officer	Guillermo Vega
Executive Creative Director	Dan Treichel
Creative Director	Franki Goodwin
Creative Team	Ryan Price
Creative Team	Harriet Ronn
Creative Team	Barney Spiro
Business Leader	Richard Sweetman
Account Director	Paul McHugh
Account Manager	Juliet Cornick
Strategic Planner	Rui Ferreira
Agency Producer	Marie Hughes
Production Supervisor	Isaac Addo
Director	Daniel Kleinman
Executive Producer	Johnnie Frankel
Producer	Stuart Bentham
Editor	Eve Ashwell
Post-production Producer	Helen Hughes
Sound Designer	Dan Beckwith
Brand Director	Kerry Chilvers
Marketing Manager	Kirsty Hoad
Manager, Brand Marketing	Emma Taylor
Partner	Oli Scargill
Business Director	Marine Turner
Head of Sponsorship & Events	Chris Fuller
Production Manager	Rick Chambers
Associate Director	Andrew Gifford