|Title||Film 4 Idents|
|Agency||Saatchi & Saatchi|
|Campaign||Film 4 Idents|
|Philosophy||In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.|
|Media Type||Case Study|
|Editing Company||The Assembly Rooms|
|Production Company||Rattling Stick|
|Chief Creative Officer||Guillermo Vega|
|Executive Creative Director||Dan Treichel|
|Creative Director||Franki Goodwin|
|Creative Team||Ryan Price|
|Creative Team||Harriet Ronn|
|Creative Team||Barney Spiro|
|Business Leader||Richard Sweetman|
|Account Director||Paul McHugh|
|Account Manager||Juliet Cornick|
|Strategic Planner||Rui Ferreira|
|Agency Producer||Marie Hughes|
|Production Supervisor||Isaac Addo|
|Executive Producer||Johnnie Frankel|
|Post-production Producer||Helen Hughes|
|Sound Design Company||Factory London|
|Sound Designer||Dan Beckwith|
|Brand Director||Kerry Chilvers|
|Marketing Manager||Kirsty Hoad|
|Manager, Brand Marketing||Emma Taylor|
|Business Director||Marine Turner|
|Head of Sponsorship & Events||Chris Fuller|
|Production Manager||Rick Chambers|
|Associate Director||Andrew Gifford|
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