Daniel Kleinman
Director at Goodoil Films & Rattling Stick
London, United Kingdom
TitleFilm 4 Idents
Campaign Film 4 Idents
Advertiser Direct Line
Brand Direct Line
PostedJuly 2020
Business Sector Insurance
Philosophy In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Media Type Case Study
Editing Company
Post Production
Production Company
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Business Leader
Account Director
Account Manager
Strategic Planner
Agency Producer
Production Supervisor
Executive Producer
Post-production Producer
Sound Design Company
Sound Designer
Brand Director
Marketing Manager
Manager, Brand Marketing
Business Director
Head of Sponsorship & Events
Production Manager
Associate Director

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