Priti Kapur
Creative Director at Wunderman Thompson South Asia
New York, United States
TitleEpic Drama
Agency
Campaign Epic Drama
Advertiser Nokia
Brand Nokia
Date of First Broadcast/Publication 2017
Business Sector Mobile Telephones & tablets
Philosophy An integrated idea that had legs in TV, webisodes, print and online took Nokia to Number 1 Youth Brand in the country (rated by the Economic Times).

This campaign took the small problems of teenagers - where do we hang out tonight, what does should I wear? - and treated them like the very serious problems they seem when you're young.
Media Type Television & Cinema
Length
Production Company
Creative Director
Director

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