| Title | Hot. Very hot |
| Agency | FCB Paris |
| Campaign | Soflens One Day |
| Advertiser | Bausch & Lomb Incorporated |
| Brand | Bausch & Lomb |
| Date of First Broadcast/Publication | 1999 / 4 |
| Product | Soflens |
| Business Sector | Prescription Eyewear |
| Tagline | The contact lenses that change the way you look |
| Story | A woman who appears with glasses and with contact lenses, the woman looks more beutiful and more seductive with the SofLens One Day contact lenses. |
| Media Type | Billboard |
| Market | France |
| Art Director | François Lesaint |
| Photographer | Les Guzman |
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