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Matthias Harbeck
Creative Managing Partner Germany
at
Serviceplan Hamburg
München, Germany
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About
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Work
Awards
Interviews
My Latest Work
SEE ALL WORK
The New House Of Communication (Board)
Long COVID Mode
Hoffmann Mineral Design
The life-saving receipt
About me
This profile was created because Matthias Harbeck has been referenced on AdForum.
Sector Experience
Advertising Agencies
Disease Awareness, Support Groups & Associations
Chemicals & By-products, Metallurgy
Drugstores, Specialty Stores
Sports Teams, Sports Events
Banking & Financial Services, Investments, Stock Brokers
Health & Pharmaceutical Products
Institutional/Public Interest/Non-Profit Org.
Industry
Toys & Games
Hospitals, Healthcare facilities & Medical Services
Others
Department Stores, Supermarkets
Insurance
Destinations (Countries & Places)
Food
TV/Radio Programs & Stations
Animal Rights/Safety/Adoption
Compact & Small Cars
Retail, Distribution & Restaurants
Charities, Foundations, Volunteers
Sportswear
OTC Medicines (Pain Relievers, Cold & Flu, ...)
Apparel, Fashion & Footwear
Automotive
Restaurants & Fast Food
Home Furniture
Newspapers, Magazines, Books
Anti-Drug/Alcohol/Tobacco Message
Stationery & Office Supplies
Motorcycles
Human Rights
Cameras & Video Cameras
Environmental & Animal Issues
Cars
Hairdressers, Beauty Salons, Cosmetic Services
show more
Awards
2023 LIA
2023 Epica Awards
2023 Cannes Lions International Festival of Creativity
2023 Art Directors Club of Europe
2023 CRESTA
2023 Golden Award of Montreux
2022 CLIO Awards
2022 The New York Festivals Advertising Awards
2022 The Webby Awards
2022 Cannes Lions International Festival of Creativity
2022 CRESTA
2022 The LOVIE Awards
2022 CLIO Health
2021 LIA
2021 Epica Awards
2021 CRESTA
2021 Eurobest
2021 Art Directors Club of Europe
2021 The Webby Awards
2021 ADC Annual Awards
2021 ANDY Awards
2021 The New York Festivals Advertising Awards
2021 CLIO Awards
2021 D&AD Awards
2021 Cannes Lions International Festival of Creativity
2021 The One Show
2020 Art Directors Club of Europe
2019 D&AD Awards
2019 The New York Festivals Advertising Awards
2019 The One Club
2019 The Golden Drum Awards
2019 CRESTA
2019 Golden Award of Montreux
2019 Art Directors Club of Europe
2019 Epica Awards
2018 CLIO Awards
2018 CRISTAL AWARDS
2018 Golden Award of Montreux
2018 LIA
2018 The New York Festivals Advertising Awards
2018 Epica Awards
2018 D&AD Awards
2018 Eurobest
2018 Cannes Lions International Festival of Creativity
2017 MAD STARS
2017 LIA
2017 Cristal Media & ADvertising Summit
2017 Epica Awards
2017 Eurobest
2016 The New York Festivals Advertising Awards
2016 Golden Award of Montreux
2016 The One Show
2016 Dubai Lynx International Festival of Creativity
2016 PIAF
2016 LIA
2016 The Golden Drum Awards
2016 Cannes Lions International Festival of Creativity
2016 CLIO Awards
2015 Cristal Media & ADvertising Summit
2015 CRESTA
2015 Epica Awards
2015 Cannes Lions International Festival of Creativity
2015 LIA
2014 Cristal Media & ADvertising Summit
2014 LIA
2014 Epica Awards
2014 Eurobest
2012 Eurobest
2012 Cannes Lions International Festival of Creativity
2012 The New York Festivals Advertising Awards
2012 Epica Awards
2012 Cristal Media & ADvertising Summit
2012 CRESTA
2012 LIA
2011 CRESTA
2011 Epica Awards
2011 Eurobest
2011 The New York Festivals Advertising Awards
2011 ACT Responsible Tributes
2010 ACT Responsible Tributes
2010 Epica Awards
2010 Cannes Lions International Festival of Creativity
2010 CRESTA
2010 The New York Festivals Advertising Awards
2009 Eurobest
2009 CRESTA
2008 D&AD Awards
2005 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
2005 Cannes Lions International Festival of Creativity
2005 ACT Responsible Tributes
2000 LIA
show more
People I worked with
Alexander Schill
Global Chief Creative Officer & Partner
Serviceplan Group
Hans-Peter Sporer
Executive Creative Director
thjnk München
Michael Lux
Art Director
Serviceplan Group
Luitgard Hagl
Managing Creative Director et Agency Lead
Jung von Matt/Limmat Werbeagentur AG
Lorenz Langgartner
Creative Director
Serviceplan Group, Munich
My Work
SEE ALL WORK
2148
The Jersey Color Swap
BRAND:
Depant GIESSEN 46ers and White Wings
AGENCY:
Serviceplan Group
1986
Not staying home Ad
BRAND:
NGO for Cancer Aid
AGENCY:
Serviceplan Germany
2613
A Bank for All of Us
BRAND:
Varo
AGENCY:
Serviceplan Americas
9561
Dot Go. The First Customizable Object Recognition App For The Visually Impaired
BRAND:
Dot Incorporation
AGENCY:
Serviceplan Group
3467
Say it loud. Make a difference.
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
6383
Meltdown Flags
BRAND:
METER Group
AGENCY:
Serviceplan Group
3367
Foreigners in!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
3670
No right wing aggression/force!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
3776
More tolerance!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
Positions
Creative Director
House of Communication Hamburg
Hamburg, Germany
January 2008 - Present (16 years 2 months)
Directeur de création
Springer & Jacoby Germany
Hamburg, Germany
Work
Awards
8722
Underwater Case
BRAND:
Olympus
AGENCY:
Springer & Jacoby Germany
5951
Lion (German)
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
4806
Elephant (German)
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
5553
Seal (German)
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
4966
Barcodes
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
10586
Coke Can
BRAND:
Smart
AGENCY:
Springer & Jacoby Germany
8022
Barcode Cage Seal
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
9856
Barcode Cage Bear
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
14032
Barcode Cage Elephant
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
8989
Barcode Cage Lion
BRAND:
IFAW Internationaler Tierschutz-Fonds
AGENCY:
Springer & Jacoby Germany
5482
On Rails
BRAND:
Smart
AGENCY:
Springer & Jacoby Germany
show more
2008 D&AD Awards
2005 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
2005 Cannes Lions International Festival of Creativity
2005 ACT Responsible Tributes
Directeur de création
Serviceplan Group
Munich, Germany
View profile
Work
Awards
1093
The New House Of Communication (Board)
BRAND:
Serviceplan
AGENCY:
Serviceplan Group
1679
Hoffmann Mineral Design
BRAND:
Hoffmann Mineral
AGENCY:
Serviceplan Group
1542
The life-saving receipt
BRAND:
PENNY
AGENCY:
Serviceplan Group
2148
The Jersey Color Swap
BRAND:
Depant GIESSEN 46ers and White Wings
AGENCY:
Serviceplan Group
9561
Dot Go. The First Customizable Object Recognition App For The Visually Impaired
BRAND:
Dot Incorporation
AGENCY:
Serviceplan Group
3467
Say it loud. Make a difference.
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
6383
Meltdown Flags
BRAND:
METER Group
AGENCY:
Serviceplan Group
3367
Foreigners in!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
3670
No right wing aggression/force!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
3776
More tolerance!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
3474
Racist!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
3843
Nazis out!
BRAND:
Laut gegen Nazis
AGENCY:
Serviceplan Group
4762
Build with the Force
BRAND:
LEGO
AGENCY:
Serviceplan Group
1717
When life shows you a wall
BRAND:
Schön Klinik SE
AGENCY:
Serviceplan Group
2527
Meltdown Flag (India)
BRAND:
Meter Group
AGENCY:
Serviceplan Group
2248
Meltdown Flag (United States)
BRAND:
Meter Group
AGENCY:
Serviceplan Group
show more
2023 LIA
2023 Cannes Lions International Festival of Creativity
2023 Art Directors Club of Europe
2023 CRESTA
2023 Golden Award of Montreux
2022 The New York Festivals Advertising Awards
2022 The Webby Awards
2022 Cannes Lions International Festival of Creativity
2022 CRESTA
2022 The LOVIE Awards
2022 CLIO Health
2021 LIA
2021 Epica Awards
2021 CRESTA
2021 Eurobest
2021 Art Directors Club of Europe
2021 The Webby Awards
2021 ADC Annual Awards
2021 ANDY Awards
2021 The New York Festivals Advertising Awards
2021 CLIO Awards
2021 D&AD Awards
2021 Cannes Lions International Festival of Creativity
2021 The One Show
2020 Art Directors Club of Europe
2019 D&AD Awards
2019 The New York Festivals Advertising Awards
2019 The One Club
2019 CRESTA
2019 Golden Award of Montreux
2019 Art Directors Club of Europe
2018 LIA
2018 D&AD Awards
2018 Epica Awards
2018 The New York Festivals Advertising Awards
2018 Cannes Lions International Festival of Creativity
2018 CRISTAL AWARDS
2017 MAD STARS
2017 LIA
2017 Cristal Media & ADvertising Summit
2017 Eurobest
2016 The New York Festivals Advertising Awards
2016 Golden Award of Montreux
2016 The One Show
2016 PIAF
2016 LIA
2016 The Golden Drum Awards
2016 Cannes Lions International Festival of Creativity
2016 CLIO Awards
2015 Cristal Media & ADvertising Summit
2015 CRESTA
2015 Epica Awards
2015 Cannes Lions International Festival of Creativity
2015 LIA
2014 Cristal Media & ADvertising Summit
2014 LIA
2014 Epica Awards
2014 Eurobest
2012 Eurobest
2012 Cannes Lions International Festival of Creativity
2012 The New York Festivals Advertising Awards
2012 Epica Awards
2012 Cristal Media & ADvertising Summit
2012 CRESTA
2012 LIA
2011 CRESTA
2011 Epica Awards
2011 Eurobest
2011 The New York Festivals Advertising Awards
2011 ACT Responsible Tributes
2010 ACT Responsible Tributes
2010 Epica Awards
2010 Cannes Lions International Festival of Creativity
2010 CRESTA
2010 The New York Festivals Advertising Awards
2009 Eurobest
2009 CRESTA
Directeur de la création
Serviceplan Campaign X
München, Germany
Work
Awards
1601
You Are Not Alone
BRAND:
R+V Versicherung
AGENCY:
Serviceplan Campaign X
7520
Adoptify
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
5201
Adoptify (120s)
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
9812
Adoptify (56s)
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
6022
Poppies
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
6092
Moshi
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
5953
Milow
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
6245
Gloria
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
5960
Ray
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
5984
Moshi loves classic
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
6228
Puppies love Pop
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
6454
Ray loves Electro
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
9542
Make yourself unstoppable (Full Version)
BRAND:
Strellson
AGENCY:
Serviceplan Campaign X
4815
Milow loves Rock (German)
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
5485
Gloria loves Hip Hop (German)
BRAND:
Tierschutzverein München
AGENCY:
Serviceplan Campaign X
show more
2018 CLIO Awards
2018 CRISTAL AWARDS
2018 Golden Award of Montreux
2018 LIA
2018 The New York Festivals Advertising Awards
2018 Epica Awards
2018 Eurobest
2017 Epica Awards
Directeur de la création
House of Communication Vienna
Vienna, Austria
Work
Awards
2010
The first skipass to save lives.
BRAND:
Ötztal Tourismus
AGENCY:
House of Communication Vienna
2016 The Golden Drum Awards
Interviewee
Art Directors Club of Europe
Barcelona, Spain
View profile
Directeur de la création
HoC Dubai
Dubai, United Arab Emirates
View profile
Work
Awards
9414
BMW xWalk
BRAND:
BMW x6
AGENCY:
HoC Dubai
2016 Dubai Lynx International Festival of Creativity
2016 The New York Festivals Advertising Awards
2016 The One Show
Concepteur / rédacteur
Philipp und Keuntje GmbH
Hamburg, Germany
View profile
Work
Awards
8642
Hans
BRAND:
Headhunter
AGENCY:
Philipp und Keuntje GmbH
2000 LIA
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