| Title | Pretty Honest For A Vodka (20) |
| Agency | FamousGrey |
| Campaign | Pretty honest for a vodka - Eristoff |
| Advertiser | Bacardi-Martini |
| Brand | Eristoff |
| Posted | June 2005 |
| Product | Eristoff |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Pretty honest for a vodka |
| Story | We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client. |
| Philosophy | Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s. |
| Problem | There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly. |
| Media Type | Television & Cinema |
| Length | |
| Market | Belgium |
| Production Company | CZAR |
| Creative Director | Christophe Ghewy |
| Creative Director | Alasdhair Macgregor Hastie |
| Account Manager | Sandy Aertgeerts |
| Account Manager | Eva De Gendt |
| Producer | Ruben Goots |
| Director | Koen Mortier |
| Director of Photography | Glynn Speeckaert |
| Sound Design Company | Masda |
| Music Composer | Georg Friedrich Händel |
| Agency Contact | Christophe Harou |
| Agency Contact | Ingrid Lammens |
| RTV producer | Myriam Maes |
| Producer | Eurydice Gysel |