Title | Gift Box |
Agency | Dentsu Inc. |
Campaign | Journey Around Heartland |
Advertiser | Kirin Brewery Company, Ltd. |
Brand | Heartland Beer |
Date of First Broadcast/Publication | 2017 |
Business Sector | Beers, Ciders, Lagers |
Story | Background Overview : Heartland Is The Precursor To Japanese Craft Beer, Which Values Places And Situations To Drink Beer; We Call “my Place” As Its Brand Concept. Here, We Created An Art Book “journey Around Heartland” Recorded “beer Trip” As 111 Illustrations Painted By 7 Illustrators Who Love Heartland Beer By Each Category “entrance, People, Sight, Chair, Light, Tableware, Food” To Let People Experience Their Own “my Place”. |
Media Type | |
Executive Creative Director | Yasuharu Sasaki |
Creative Director | Hiroshi Koike |
Copywriter | Shinya Nakamura |
Art Director | Arata Kubota |
Art Director | Natsuki Tomoda |
Web Director | Yasuhiro Tuchiya |
Account Director | Koji Yamada |
Print Production Company | J.c Spark, Tokyo |
Designer | Yoh Kianaka |
Designer | Hiromi Sugawara |
Designer | Rikito Fujitani |