| Title | Saturn Relay Minisite |
| Agency | Goodby Silverstein & Partners |
| Campaign | Saturn Relay Minisite |
| Advertiser | Saturn Corp. |
| Brand | Saturn |
| Posted | May 2005 |
| Business Sector | Automotive |
| Story | The Saturn Relay site was created as a launch site for Saturn's new family utility van. Since the target was families, the site offered interactive experiences that a family might find familiar. As the user explored the scenarios (and the vehicle), they were offered information about the RELAY, a chance to sign up to win one, and finally were able to download things such as an illustrated children's book to read on the road and plans for a playhouse. |
| Media Type | Digital |
| Market | United States |
| More Information | www.goodbysilverstein.com/awards/relay_minisite/index2.html |
| Producer | Kenan Gregory |
| Art Director | Will McGinness |
| Copywriter | Aaron Griffiths |
| Creative Director | Keith Anderson |
| Production Company | North Kingdom |
| Account Executive | Daisy Uffelman |