Daisy Uffelman
Account Executive at Goodby Silverstein & Partners
San Francisco, United States
TitleSaturn Relay Minisite
Campaign Saturn Relay Minisite
Advertiser Saturn Corp.
Brand Saturn
Business Sector Automotive
Story The Saturn Relay site was created as a launch site for Saturn's new family utility van. Since the target was families, the site offered interactive experiences that a family might find familiar. As the user explored the scenarios (and the vehicle), they were offered information about the RELAY, a chance to sign up to win one, and finally were able to download things such as an illustrated children's book to read on the road and plans for a playhouse.
Media Type Digital
Market United States
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Creative Director
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