Jake Mikosh
Copywriter at Crispin Porter + Bogusky
Miami, United States
TitleCome Clean
Agency
Campaign Come Clean
Advertiser Method Products, Inc.
Brand Method
Business Sector Cleaning Products, Soaps, Detergents
Story We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website. This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven. They can also see and buy the Holiday Kit
Media Type Web Site
Market United States
Photographer
Creative Director
Advertiser's Supervisor
Advertiser's Supervisor
Director
Director
Director
Producer
Account Executive
Account Executive
Account Executive
Creative Director
Programmer
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Designer
Programmer
Advertiser's Supervisor

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