| Title | Shift |
| Title (original language) | English |
| Agency | Bates Pangulf |
| Campaign | Shift |
| Advertiser | Tamweel |
| Brand | Tamweel Home Finance |
| Posted | February 2006 |
| Product | Online Service |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Tamweel is one of the biggest Home Finance companies in Dubai. |
| Philosophy | This ad has a simple messsage and strikingly different look from other home finance company ads (simply showing the shift button that has the arrow icon like the shape of a house, plus the word shift "shift to your new home") |
| Problem | This ad was created to drive traffic to the Tamweel website. |
| Result | achieved its objective of increasing traffic by over 125%. |
| Media Type | |
| Market | United Arab Emirates |
| Photographer | Venu Gopal |
| Copywriter | Bipin Jacob |
| Art Director | Yosef Khouwes |
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