|Title (original language)||English|
|Brand||Tamweel Home Finance|
|Business Sector||Banking, Finance, Law & Insurance|
|Story||Tamweel is one of the biggest Home Finance companies in Dubai.|
|Philosophy|| This ad has a simple messsage and strikingly different look from other home finance |
company ads (simply showing the shift button that has the arrow icon like the shape of a house, plus the word shift "shift to your new home")
|Problem||This ad was created to drive traffic to the Tamweel website.|
|Result||achieved its objective of increasing traffic by over 125%.|
|Market||United Arab Emirates|
|Art Director||Yosef Khouwes|
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