Yosef Khouwes
Creative Director at Bates Pangulf
Dubai, United Arab Emirates
TitleShift
Title (original language)English
Agency
Campaign Shift
Advertiser Tamweel
Brand Tamweel Home Finance
PostedFebruary 2006
Product Online Service
Business Sector Banking, Finance, Law & Insurance
Story Tamweel is one of the biggest Home Finance companies in Dubai.
Philosophy This ad has a simple messsage and strikingly different look from other home finance
company ads (simply showing the shift button that has the arrow icon like the shape of a house, plus the word shift "shift to your new home")
Problem This ad was created to drive traffic to the Tamweel website.
Result achieved its objective of increasing traffic by over 125%.
Media Type Print
Market United Arab Emirates
Photographer
Copywriter
Art Director

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