|Advertiser||Dubai Autism Center|
|Brand||Dubai Autism Center|
|Product||Awareness and fund raising|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Tagline||Reach out to children with autism.|
|Story||Autism is a complex developmental disorder that affects children in the areas of social interaction and communication.|
|Philosophy||The key visual was created in a manner that the childs outstretched hand would connect with the person, giving the impression that one is supporting Autism each time a bag is held.|
|Problem||The key communication task is to create awareness for Autism in a manner that almost instantaneously builds empathy amongst audiences.|
|Media Type||Direct Mail|
|Market||United Arab Emirates|
|Art Director||Yosef Khouwes|
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