Yosef Khouwes
Creative Director at Bates Pangulf
Dubai, United Arab Emirates
TitleHelping Hand
Campaign Helping Hand
Advertiser Dubai Autism Center
Brand Dubai Autism Center
PostedFebruary 2006
Product Awareness and fund raising
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Reach out to children with autism.
Story Autism is a complex developmental disorder that affects children in the areas of social interaction and communication.
Philosophy The key visual was created in a manner that the child’s outstretched hand would “connect” with the person, giving the impression that one is supporting Autism each time a bag is held.
Problem The key communication task is to create awareness for Autism in a manner that almost instantaneously builds empathy amongst audiences.
Media Type Direct Mail
Market United Arab Emirates
Art Director

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