| Title | Helping Hand |
| Agency | Bates Pangulf |
| Campaign | Helping Hand |
| Advertiser | Dubai Autism Center |
| Brand | Dubai Autism Center |
| Posted | February 2006 |
| Product | Awareness and fund raising |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Reach out to children with autism. |
| Story | Autism is a complex developmental disorder that affects children in the areas of social interaction and communication. |
| Philosophy | The key visual was created in a manner that the childs outstretched hand would connect with the person, giving the impression that one is supporting Autism each time a bag is held. |
| Problem | The key communication task is to create awareness for Autism in a manner that almost instantaneously builds empathy amongst audiences. |
| Media Type | Direct Mail |
| Market | United Arab Emirates |
| Copywriter | Bipin Jacob |
| Photographer | Homi Karanjia |
| Art Director | Yosef Khouwes |
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