|Brand||Tamweel Home Finance|
|Business Sector||Banking, Finance, Law & Insurance|
|Story|| Tamweel are leaders in the UAE Home Finance category.|
The thought revolved around Dreaming Big, and buying the home you always dreamed of!
|Philosophy|| What better way to communicate the message of Dream Big than with an actual specially branded pillow.|
Finding a pillow hanging on your door knob, urging you to Dream Big and wake up in your new home is definitely unexpected.
|Problem|| 1. Help establish the new Dream Big message of Tamweel.|
2. Use this opportunity to also mention the regions first adjustable repayment mortgage, which Tamweel had just launched.
3. Do something different and memorable. Do something not seen before.
4. Target the right audience (prospective home buyers), so as to not waste any media.
|Result||The activity resulted in a lot of positive word of mouth, which was proven by the Tamweel toll-free line receiving calls from people who did not receive the pack, asking for it.|
|Media Type||Direct Mail|
|Market||United Arab Emirates|
|Art Director||Yosef Khouwes|
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