|Title||Orange's Follow Me|
|Campaign||Orange's Follow Me|
|Date of First Broadcast/Publication|
|Business Sector||Internet Service Providers|
|Philosophy|| Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. |
The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network.
The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey.
The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours.
This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond.
This campaign is Pan-African, and also supported in print.
|Media Type||Television & Cinema|
|Strategic Planner||Libby Little|
|Strategic Planner||Etienne Averseng|
|Sound Producer||Joël Tessonneau|
|Legal Counsel||Dimitri Ginestou|
|Executive Creative Director||Elie Trotignon|
|Creative Director||Hervé Riffaut|
|Business Affairs||Carl Nilsson|
|Art Director||Delphine Bojago|
|Art Director||Olivier Gamblin|
|Account Manager||Sandrine Courtois|
|Account Manager||Jeanne Lemarchand|
|Account Manager||Anna Mignotte|
|Account Management||Cécile Lejeune|
|Account Management||Ladislas Baranowski|
|Post Production House||Mikros Images|
|Post Production House||Big|
|Line Producer||Hélène de Rosnay|
|Director of Photography (DOP)||Carl Nilsson|
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