Florent Villiers
Agency Producer at Le Rendez-Vous à Paris
Paris, France
TitleOrange's Follow Me
Agency
Campaign Orange's Follow Me
Advertiser Orange
Brand Orange
Date of First Broadcast/Publication
Business Sector Internet Service Providers
Philosophy Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base.

The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network.

The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey.
The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours.

This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond.

This campaign is Pan-African, and also supported in print.
Media Type Television & Cinema
Length
Brand
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Strategic Planner
Strategic Planner
Sound Producer
Photographer
Legal Counsel
Executive Creative Director
Creative Director
Business Affairs
Art Director
Art Director
Account Manager
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Account Management
Account Management
Post Production House
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Director of Photography (DOP)

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