|Brief||ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.|
|Advertiser||ICM (Institut du cerveau et de la Moelle épinière)|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story||Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.|
|Media Type||Mobile Advertising|
|Global Chief Creative Officer||Bruno Bertelli|
|Executive Creative Director||Elie Trotignon|
|Digital Creative Director||Pierre Coulier|
|Art Director||Delphine Bojago|
|Art Director||Olivier Gamblin|
|Account Manager||Gaëlle Morvan|
|Account Manager||Laurent Enet|
|Creative technologist||Julien Mahé|
|Creative technologist||Kirgan Somville|
|Strategic Planner||Etienne Averseng|
|Process Manager||Patricia Denis‐Du‐Péage|
|Agency Producer||Florent Villiers|
|Director of Photography (DOP)||Jackson Hunt|
|Production Company Producer||Jérôme Denis|
|Post-production Producer||Betty Bertrand|
|Head of Production||Eric Lipchitz|
I'm a creative director with a decade's experience working with s...
Agnieszka Klimczak started working in advertising when there was...
My middle name, Catherine, is spelled with a ‘C’ because my mom t...
I lead Zone's content & experiences offering. I bring people and...
Portfolio : https://www.behance.net/gclarke
My passion is to create unconventional meetings of minds, organis...