Florent Villiers
Agency Producer at Le Rendez-Vous à Paris
Paris, France
BriefICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
Campaign #ShakeParkinsonsOff
Advertiser ICM (Institut du cerveau et de la Moelle épinière)
Brand ICM
PostedNovember 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
Media Type Mobile Advertising
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