Robinsons Fruit Cordial - "Dinner Party Tips"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

7185

Brand: Robinsons Fruit Cordial
Country: United Kingdom

Advertiser: Robinsons

Title	Dinner Party Tips
Agency	Saatchi & Saatchi
Campaign	Dinner Party Tips
Advertiser	Robinsons
Brand	Robinsons Fruit Cordial
Date of First Broadcast/Publication	2018 / 9
Business Sector	Non-Alcoholic
Philosophy	Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new idents show the young, highly refined boy informing the viewer of a different ‘dinner party tip for grownups,’ all ending with a perfectly served glass of Robinsons Fruit Cordial. His calmly delivered advice ranges from “Napkins are origami animals in waiting” to “It’s important to set the ambulance (ambience).” The confident and composed young figure shows us that Robinsons Fruit Cordial is the perfect accompaniment to even the most sophisticated of dinner parties. The idents will run throughout the second series of James Martin’s Saturday Morning which begins on 1st September 2018, on ITV. The sponsorship was secured by m/SIX. The ads promote the full range of Robinsons Fruit Cordial.
Media Type	Television
Length	87 seconds
Planner	Craig Adams
Producer	Rebecca Shawyer
Executive Creative Director	Kate Stanners
Creative Director	MARK SLACK
Account Handling	Claire Boisgontier
Account Handling	Adrian Ash
Creative Team	Samuel Simmonds
Creative Team	George Coyle
Media Agency	m/SIX
Production Company	Inside Job
Director	Colin O’Toole
Audio Post Production	Rebecca Shawyer
Editor	Crispin Deverill
Producer	Rebecca Shawyer
Post Production Company	Rebecca Shawyer