Title | Dinner Party Tips |
Agency | Saatchi & Saatchi |
Campaign | Dinner Party Tips |
Advertiser | Robinsons |
Brand | Robinsons Fruit Cordial |
Date of First Broadcast/Publication | 2018 / 9 |
Business Sector | Non-Alcoholic |
Philosophy | Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new idents show the young, highly refined boy informing the viewer of a different ‘dinner party tip for grownups,’ all ending with a perfectly served glass of Robinsons Fruit Cordial. His calmly delivered advice ranges from “Napkins are origami animals in waiting” to “It’s important to set the ambulance (ambience).” The confident and composed young figure shows us that Robinsons Fruit Cordial is the perfect accompaniment to even the most sophisticated of dinner parties. The idents will run throughout the second series of James Martin’s Saturday Morning which begins on 1st September 2018, on ITV. The sponsorship was secured by m/SIX. The ads promote the full range of Robinsons Fruit Cordial. |
Media Type | Television |
Length | |
Planner | Craig Adams |
Producer | Rebecca Shawyer |
Executive Creative Director | Kate Stanners |
Creative Director | MARK SLACK |
Account Handling | Claire Boisgontier |
Account Handling | Adrian Ash |
Creative Team | Samuel Simmonds |
Creative Team | George Coyle |
Media Agency | m/SIX |
Production Company | Inside Job |
Director | Colin O’Toole |
Audio Post Production | Rebecca Shawyer |
Editor | Crispin Deverill |
Producer | Rebecca Shawyer |
Post Production Company | Rebecca Shawyer |