Kate Stanners
Chief Creative Officer at Saatchi & Saatchi
London, United Kingdom
TitleThe Hunch
Agency
Campaign The Hunch
Advertiser Betway
Brand Betway
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Tagline Betway. Heed your Hunch
Story The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app, whether on top scorers in a game, or a match’s outcome. At the moment of decision, the scene switches into the hero’s brain, and into the office of The Hunch where their deliberations are dramatised. His office is decked in sporting memorabilia and is populated by teams of brain cells, all helping The Hunch to weigh up which information to trust, and eventually formulate the opinion we follow. When The Hunch reaches his conclusion, we rejoin the scene of camaraderie in real life, and hear the lead character make an assured decision, off the back of their hunch.
Philosophy Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe, featuring ‘The Hunch,’ their first since the account was won in August 2018. The new campaign brings the notion of ‘having a hunch’ to life. A hunch is a universal feeling we all know. It’s the feeling that makes being a sports fan exciting, and it’s what makes you stick to your guns when debating a sporting outcome with friends. The new Betway adverts personify ‘The Hunch’ into an all new brand character, and give sports fans an extra reason to trust their convictions, and bet with confidence. He is a charming, larger than life figure who charismatically occupies a part of every betting punter’s brain.
Media Type Television
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